Manufacturing – ENG Paula van Besel July 24, 2025
All about digital transformation

Your contact for the manufacturing industry

We not only understand your challenges and problems, but also have the right solution for you. As experts for the manufacturing industry, we can help you digitise your sales and service operations. Our approach enhances efficiency, elevates customer satisfaction, and advances the overall success of your company.

All about digital transformation

Your contact for the manufacturing industry

We not only understand your challenges and problems, but also have the right solution for you. As experts for the manufacturing industry, we can help you digitise your sales and service operations. Our approach enhances efficiency, elevates customer satisfaction, and advances the overall success of your company.

Challenges in the manufacturing industry

Sales in the manufacturing industry present many challenges, including:

Products in this industry are often complex and require a great deal of explanation in both marketing and pre-sales.

This means that every single lead is highly important and should therefore be managed and timed with care and precision.

Due to customised manufacturing, sales cycles are often very long, which requires careful handling in customer service.

Although sales staff are usually informed about orders and corresponding timings, this overview is lacking in production.

The manufacturing industry requires effective after-sales processes, which are crucial for customer satisfaction and subsequent purchasing decisions.

Customer-specific requirements necessitate individual and tailor-made quotations, which can be complex and time-consuming.

Although sales staff are usually informed about orders and corresponding timings, this overview is lacking in production.

The manufacturing industry requires effective after-sales processes, which are crucial for customer satisfaction and purchasing decisions.

Customer-specific requirements necessitate individual and tailor-made quotations, which can be complex and time-consuming.

A solution you can rely on

The key is a CRM system

1
Efficient customer management

With Salesforce, even complex, long-term customer relationships can be managed efficiently and the right sales activities can be timed just right. This ensures customer satisfaction and increases the likelihood of repeat purchases.

2
Supply chain integration

The platform enables a seamless integration of data from across the supply chain,. It supports better planning and tracking of production processes. This allows sales and production to access a common data base in real time, ensuring efficient collaboration across departmental boundaries.

3
Data analysis and scalability
Powerful analysis and reporting functions enable companies to make informed decisions. Companies can identify trends and weaknesses at an early stage. In addition, Salesforce can be easily adapted to the specific requirements and growth plans of the manufacturing industry, enabling a high degree of flexibility.

Our solution for Scheidt & Bachmann

We have developed a smart, automated sales process that goes far beyond a simple database. Our approach includes automatically generated documents, timely reminders, the identification of potential and helpful reporting.

CRM and ERP in harmony

The integration of other systems into Salesforce is one of our specialities – whether SAP, proAlpha, Oracle or Dynamics. Automated data transfers improve customer service through synchronised information, optimise supply chain management and promote better collaboration between departments.

Our Salesforce recommendations for the manufacturing industry

  • Lead management: Efficient management of leads and selection of appropriate sales activities
  • 360-degree customer view: Central storage of customer data for a comprehensive overview
  • Opportunity management: Keep track of every lead from the start and act at the right time
  • Offer management: Automated offer creation and order tracking to work efficiently despite customer-specific orders
  • Analysis: Ability to create detailed analyses and reports of all sales activities to identify trends early on
  • Customer service: Efficient and time-saving processing of customer enquiries and issues for stronger customer relationships
  • Case routing and assignment: Automatic assignment of service cases to the right employees or teams based on predefined criteria
  • Self-service options: Provision of self-service portals and knowledge databases for customers to save valuable time while still offering real-time assistance
  • Knowledge management: Centralised provision of best practice solutions for products and problem solving for all sales employees
  • Planning and control: Tools for planning and controlling production processes, capacity planning and material requirements
  • Inventory management: Efficient management of existing requirements and timely planning and monitoring of new deliveries
  • Production monitoring: Real-time tracking and analysis of production metrics
  • Forecasting: Creation of forecasts based on analyses and market trends
These manufacturing companies already rely on our expertise:

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Looking for authentic Salesforce consulting?

Feel free to arrange a non-binding initial consultation. We look forward to hearing from you.

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Your contact

Thorsten Winkels

Thorsten, Geschäftsführer und Sales Manager bei Salesforce Beratung Aviando

Aviado GmbH uses the platform Calendly for appointment scheduling. By agreeing to an initial consultation, you accept the platform’s terms and conditions. Information on data processing can be found in Calendly’s privacy policy.