Ticketforce
Brings an AI development team into your org: from requirement to finished feature.
AI for Marketing
AI that makes marketing faster, without making it generic
Marketing teams are expected to cover more channels, deliver better content, understand data and work more efficiently at the same time. Aviando helps you use AI in marketing so that processes get easier, quality rises and your brand stays clear.
Your briefing
AI roundtable Cologne, 17 September, invitation to IT and marketing leads in the mid-market
Enter Customer journey ready
Agent reads the briefing and plans the journey
- Start: landing pageSign-up via the form
- Invitation emailIT and marketing leadership
- Registered?Rule in Journey Builder
- YesNo
- ConfirmationRight after sign-up
- ReminderThree days before the event
- EndResults on the campaign
Overview
Marketing does not need more output at any price
AI can create content faster, prepare campaigns and summarise data. But more content alone does not make marketing better. In mid-sized companies in particular, what counts is that marketing stays understandable, relevant and close to the business.
That is why we use AI where it takes load off marketing work: in preparation, variants, analysis and operational workflows. Impact comes when AI is embedded in clear processes and your team reviews, adjusts and approves the results.
Starting points
Typical starting points
Content takes too long
Blog articles, landing pages, emails, social posts, ads or website copy come together with a lot of manual prep work. AI can speed up structure, variants and first drafts.
Campaigns become operationally heavy
Briefings, alignment, assets, target groups, tracking and evaluation often live in different tools or documents. That creates friction and delay.
Brand and tone of voice are inconsistent
When a lot of content has to be produced quickly, your own language soon gets blurry. AI needs clear guardrails, otherwise marketing sounds interchangeable.
Data is underused
Campaigns, website, CRM and marketing automation deliver plenty of information. What is often missing is the time or structure to turn it into concrete next steps.
Marketing operations ties up capacity
Checking lists, cleaning fields, writing briefings, preparing reports or adapting content costs a lot of time that is then missing for strategy and creative work.
Approach
Our approach
Authentic, honest, on an equal footing and always aligned with how your marketing team actually works.
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Marketing process first, then AI
We start with your day-to-day: which tasks repeat, where does alignment pile up, which data stays unused?
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Treat the brand as a guardrail
Tone of voice, positioning, target groups and quality criteria define how AI results are allowed to sound.
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Scope use cases clearly
We distinguish between ideation, briefing, drafting, optimisation, analysis and approval. We automate what pays off.
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Connect data and tools
We look at website, CRM, marketing automation, analytics and content systems together so AI works in context.
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Enable teams hands-on
Your team learns to assess AI results, improve them and approve them with confidence.
In practice
What AI in marketing actually looks like
Visible support right where your team works every day. These agents are already built and can be adapted to your brand and your setup.
Campaign assets from a single briefing
A short briefing is enough. Landing page, email and form are created in the look of your brand, aligned with the target group and campaign goal. Your team reviews, adjusts and approves.
- Landing page, email and form in one run
- Tone of voice, imagery and design from your guidelines
- Approval stays with your team
Setup changes without the wait
An extra form field, a new segment logic, an adjusted report. Requirements from marketing are captured, implemented and made available for review.
- Requirement as a ticket, result as a finished feature
- Marketing operations stays able to act
- Review before deploy
Agent for this step
Use cases
Typical use cases
Content briefings
From target group, topic, product information and existing content, AI can prepare structured briefings for the website, campaigns or blog articles.
Content variants
One core piece of content becomes variants for email, landing page, social media, ads or internal communication. That saves time when tone of voice and quality criteria are clearly defined.
Website optimisation
Existing pages can be checked for clarity, structure, search intent, CTA logic and consistency. AI helps with variants, but the final judgement stays human.
Campaign preparation
Marketing teams can structure goal, target group, message, channel ideas, asset needs and tasks faster.
Marketing automation support
Email flows, segment logic, form copy, nurturing content or handovers to sales can be prepared and reviewed.
Reporting summaries
Campaign, website or CRM data is translated into understandable summaries. That surfaces optimisation cues faster.
Target groups and messaging
AI can help structure personas, objections, value arguments and content angles. What matters is that these assumptions are checked against real market and customer data.
Data quality and operations
Incomplete records, inconsistent field values or faulty lists can be detected and prepared for clean-up.
Delivery
Possible delivery routes
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Agentforce within the Salesforce context
If marketing works heavily with Salesforce, Agentforce can support campaigns, leads, segments, activities or CRM-related tasks. Summaries, next actions, lead context or handovers to sales are especially relevant.
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Custom marketing agent
If marketing data is spread across several systems, a custom agent can make sense. It connects website, CRM, analytics, documents, content systems or marketing automation into one usable workflow.
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AI platforms for marketing teams
If teams first need to work with AI in a safer, more structured way, platform solutions can help. That is where reusable prompts, workflows, knowledge sources and quality standards take shape.
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Classic automation
Not every marketing use case needs generative AI. Forms, routing, list logic, notifications, UTM standards or reporting workflows can often improve a lot on their own.
Impact
What this improves
AI in marketing does not replace a clear positioning. It helps you deliver good work faster and in a more structured way.
- Marketing teams gain time on preparation and variants.
- Content becomes more consistent when tone of voice and quality are clear.
- Campaigns can be prepared and evaluated better.
- Sales receives more relevant information from marketing.
- Management gets clearer insights.
The result is a marketing process with more focus, speed and quality.
Start
Pilot
+3 mo.
+6 mo.
+12 mo.
Services
Our services
Marketing AI Use Case Workshop
We identify concrete use cases in content, campaigns, website, marketing operations and reporting. Then we assess value, effort, data needs and risk.
Brand and prompt guardrails
We develop guidelines for tone of voice, language, quality criteria and reusable prompts so AI results fit your company better.
Content and website support
We help with structure, variants, optimisation and quality assurance for website, landing pages, emails, blog articles or campaign content.
Marketing operations automation
We review recurring operational tasks and connect tools, data and workflows in a way that makes sense.
Custom marketing agent
If several systems are involved, we build custom agents for research, briefings, summaries, data checks or reporting.
Agentforce pilot
If Salesforce is the central context, we review concrete marketing use cases in the CRM and build a clearly scoped pilot.
Enablement for marketing teams
We train teams on real marketing tasks. The goal is confident routines, better prompts and a critical eye on AI results.
Related
More relevant content
AI Strategy
If it is still unclear which marketing use cases to test first, a structured prioritisation helps.
Learn moreAI Adoption & Enablement
If your marketing team is to use AI confidently and consistently, it takes training, examples and guardrails.
Learn moreCustom AI Agents
If marketing data is spread across several systems, a custom agent can connect the right workflows.
Learn moreSalesforce Agentforce & AI
If marketing processes depend heavily on Salesforce, we review concrete Agentforce use cases.
Learn moreAI for Sales
Marketing and sales benefit most when lead context, content and handovers work together cleanly.
Learn moreSalesforce Integration
If website, CRM, marketing automation and reporting should be connected better, integration is often the foundation.
Learn more Intro call
Want to use AI in marketing without watering down your brand?
Chris Uhrig, CTO & Co-Founder of Aviando, looks at your marketing processes, tools and possible AI use cases together with you. You work out where AI genuinely takes the load off, which guardrails are needed and how your team gets to better results faster.
Chris Uhrig
CTO & Co-Founder