In manufacturing, customer relationships rarely arise from simple standard processes. Products need explanation, sales cycles are long and relevant information is often spread across CRM, ERP, service and production. Aviando helps you build Salesforce so sales, after-sales and management can work more reliably.
Many manufacturing companies have strong products, experienced teams and grown customer relationships. Still, everyday work often lacks a shared view of leads, quotes, orders, service cases, machines, spare parts or forecasts.
This is exactly where Salesforce becomes relevant. Not as a replacement for ERP or production systems, but as a connecting platform for customer-facing processes. We help you define this role cleanly, deliver it technically and make it usable inside the company.
And we do not only think about configuration. What is decisive is that business units understand how Salesforce makes their work easier and which information really has to be maintained.
Two projects, two starting points - this is what Salesforce in manufacturing and process industries looks like with Aviando in practice.
In many manufacturing companies the truth does not live in a single system. ERP shows orders, production and supply chains. Service knows problems, asset history and spare parts. Sales works with opportunities, quotes and customer relationships. Management needs reliable forecasts.
Salesforce can bring these perspectives together in a customer-oriented way. The result is a CRM that does not just manage contacts, but prepares decisions, improves collaboration and makes growth opportunities visible.
This becomes especially valuable when sales, service and after-sales are not viewed in isolation. Whoever knows which assets are in use, which service cases occur and which quotes are open can serve customers more deliberately.
We start with your real workflows. How do leads arise? Who assesses potential? Which steps does a quote need? Where does ERP data flow in? Which information does service need? From this comes a target picture that stays understandable on the business side and deliverable technically.
Salesforce does not have to map everything. What matters is which data is needed in the CRM and which stays leading in ERP. We clarify objects, interfaces, responsibilities and data flows so teams do not have to mediate between systems.
After the sale, the most valuable part of the customer relationship often begins. Service cases, spare parts, maintenance, extensions or follow-up projects deliver important signals. We help you make this information visible and map it usefully in Salesforce.
A good setup achieves little if teams work around it. That is why we involve users early, explain decisions and enable admins and key users to develop Salesforce confidently.
Not every process has to be rebuilt at once. Often a clearly prioritised start with sales, the quote process, service or reporting is enough. The platform can then be extended in a targeted way.
With products that need explanation, the number of leads is not the only thing that counts. What matters is which enquiry has potential, which technical clarification is needed and when sales should actively follow up. Salesforce creates structure for assessment, handover and next steps.
Individual requirements quickly make quoting effortful. A clean CRM process supports coordination, documentation, follow-up and transparency over open decisions.
Service requests, complaints, maintenance or spare-part needs influence customer satisfaction and follow-on business. Salesforce helps make these signals visible and derive better care from them.
When order status, customer data or product information only sit in individual systems, follow-up questions and duplicate upkeep arise. A suitable integration reduces friction and improves collaboration between sales, service and operations.
Long sales cycles need reliable pipeline data. Dashboards and reports help spot risks earlier, assess potential and prepare decisions on a sounder basis.
In manufacturing, Salesforce only works when the platform fits real ways of working. Training, role logic and understandable processes increase acceptance and reduce shadow solutions.
We develop a CRM target picture for sales, service, after-sales and management. We prioritise requirements by value, effort and organisational maturity.
Aviando configures Salesforce so processes are mapped clearly. From lead management through opportunities to reporting, the result is a solution that helps in everyday work.
We connect Salesforce with relevant applications such as ERP, the website, document management or service tools. That way information reaches where it is needed.
Together we define metrics, dashboards and reports that do not just show data, but support decisions.
When data basis and processes fit, we assess concrete AI use cases. For example, for conversation preparation, summaries, service support or prioritisation in sales.
We enable admins, key users and business units to use Salesforce confidently. After go-live we guide optimisation, questions and further increments.
A good Salesforce setup does not automatically make manufacturing processes simpler. It makes them more visible, more traceable and easier to steer.
Sometimes the problem does not lie in the CRM first. When master data is unclear, ERP processes run untidily or responsibilities are missing, the foundation should be clarified before a larger implementation.
In such cases we start with structure. Which data is leading? Which processes should improve first? Which teams have to be involved? From that comes a realistic roadmap instead of an overloaded project.
Manufacturing projects often hang on system boundaries. When ERP, CRM and service tools should work together better, integration is a central lever.
Learn moreNew CRM processes need a clear data model, understandable roles and clean delivery.
Learn moreAdoption decides whether Salesforce shows lasting impact. Enablement makes business units more confident and independent.
Learn moreThorsten Winkels, co-founder and managing director of Aviando, looks with you at your current sales, service and data processes. Together you clarify where Salesforce can support you today, which systems have to be taken into account and which next step makes sense.
