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Success story

Sales repositioned. Standardised, transparent, data-based.

MC-Bauchemie wanted to leave manual sales processes behind and use Salesforce as the central basis for quotes, pricing and decisions. Aviando delivered that in 15 months - from requirements to rollout.

MC-Bauchemie Müller GmbH & Co. KG from Bottrop is a leading provider of high-quality construction chemicals. The company develops and distributes innovative solutions for the construction industry worldwide, focusing on sustainability and durability, and offers comprehensive technical consulting and specialised services for construction projects.

Before the Salesforce Sales Cloud was introduced, sales processes were marked by structural and organisational hurdles. Manual quote creation caused long processing times and decentralised, inconsistent pricing. Sales decisions were often based on experience rather than data - uniform reporting was missing.

Project duration

15 months

Industry

Chemicals

Salesforce product

Sales Cloud

Starting point

The problem: sales based on experience - with clear limits

Manual quote creation caused long processing times and high error rates. Pricing was decentralised and inconsistent, limiting transparency and traceability. Uniform reporting was missing, making it hard to keep an overview of projects, opportunities and successes. Quote processes and lead generation were not yet sufficiently standardised and digitalised.

Manual processes & error-proneness

Quote creation ran manually, with long processing times and limited tracking of revenue opportunities.

Decentralised pricing

Inconsistent pricing without uniform rules limited transparency and traceability.

No uniform reporting

Sales decisions were based on experience rather than data. An overview of projects and success factors was missing.

The project

What we addressed together

The Salesforce Sales Cloud project aimed to fundamentally transform the sales process through targeted efficiency gains. Outlook connectivity and mobile work were to create flexibility in daily sales. Data analyses ease data-based decisions that prepare future investments.

Standardised quote processes

Faster, error-free quote creation through uniform processes and validations.

Transparent pricing

Integrated pricing rules and approval workflows replace decentralised agreements.

Data analyses & reporting

Uniform reporting at the functional level for sound decisions and success tracking.

Approach

Our approach: understand requirements, implement processes cleanly

We captured the problem areas in a structured way and implemented them efficiently.

  1. 01

    Standardised quote processes for faster, error-free creation

  2. 02

    Transparent pricing through integrated rules and approvals

  3. 03

    System integration & mobile work via Outlook connection and mobile apps

  4. 04

    Data analyses & reporting for sound decision-making and success tracking

  5. 05

    Automation & validations to reduce errors

Results

What the project changed

Introducing the Salesforce Sales Cloud not only brought efficiency gains but also created the foundation for further digitalisation steps.

Efficiency & fewer errors

Efficiency gains through faster, standardised quote processes. Error reduction and cost savings through automation and validated processes.

Transparency & decision quality

More transparency in pricing, projects and sales opportunities. Sound decisions through data-based analyses and uniform reporting.

Customer voice
"Picked up and taken along - that best describes the collaboration with Aviando. From the first vague idea of looking at a system called Salesforce, through the joint development of concepts to maximise the benefits for our business, to a final result that we can take into our ‘wide world’ with full conviction. We would go down this path again with the Aviando team at any time and look forward to a long-term collaboration!"
Leon Rehage Leon Rehage Digital Transformation Manager, MC-Bauchemie
"With Aviando, we found a partner who understands the realities of our sales organization and translates them into sustainable, practical solutions. Our challenges were captured in a structured way and implemented efficiently. What we particularly value is the combination of methodological expertise, technological know-how, and a highly trusting, personal collaboration. Aviando supports us in embedding Salesforce and AI in a targeted and effective way within the world of MC-Bauchemie. At MC-Bauchemie, we are continuously evolving to achieve the very best for ourselves – and, above all, for our customers. Our ambition is to understand our customers even better and be closer to them than ever before. Because we are, and will remain, the construction chemicals company with the most personal approach. These values and this mindset are shared by Aviando. Personal connection, an equal-footing partnership, and a deep understanding of our requirements define our joint project."
Dominik Schäfer Dominik Schäfer Project Manager Digital Transformation, MC-Bauchemie
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Intro call

Sounds like a project you want to tackle too?

Thorsten Winkels, co-founder and managing director of Aviando, looks at your sales processes, open requirements and realistic next steps with you. Together you clarify where digitalisation can show impact quickly and what it takes.

Thorsten Winkels, Co-Founder & Managing Director at Aviando
Thorsten Winkels
Co-Founder & Managing Director