Sales repositioned. Standardised, transparent, data-based.
MC-Bauchemie wanted to leave manual sales processes behind and use Salesforce as the central basis for quotes, pricing and decisions. Aviando delivered that in 15 months - from requirements to rollout.
MC-Bauchemie Müller GmbH & Co. KG from Bottrop is a leading provider of high-quality construction chemicals. The company develops and distributes innovative solutions for the construction industry worldwide, focusing on sustainability and durability, and offers comprehensive technical consulting and specialised services for construction projects.
Before the Salesforce Sales Cloud was introduced, sales processes were marked by structural and organisational hurdles. Manual quote creation caused long processing times and decentralised, inconsistent pricing. Sales decisions were often based on experience rather than data - uniform reporting was missing.
Project duration
15 months
Industry
Chemicals
Salesforce product
Sales Cloud
The problem: sales based on experience - with clear limits
Manual quote creation caused long processing times and high error rates. Pricing was decentralised and inconsistent, limiting transparency and traceability. Uniform reporting was missing, making it hard to keep an overview of projects, opportunities and successes. Quote processes and lead generation were not yet sufficiently standardised and digitalised.
Manual processes & error-proneness
Quote creation ran manually, with long processing times and limited tracking of revenue opportunities.
Decentralised pricing
Inconsistent pricing without uniform rules limited transparency and traceability.
No uniform reporting
Sales decisions were based on experience rather than data. An overview of projects and success factors was missing.
What we addressed together
The Salesforce Sales Cloud project aimed to fundamentally transform the sales process through targeted efficiency gains. Outlook connectivity and mobile work were to create flexibility in daily sales. Data analyses ease data-based decisions that prepare future investments.
Standardised quote processes
Faster, error-free quote creation through uniform processes and validations.
Transparent pricing
Integrated pricing rules and approval workflows replace decentralised agreements.
Data analyses & reporting
Uniform reporting at the functional level for sound decisions and success tracking.
Our approach: understand requirements, implement processes cleanly
We captured the problem areas in a structured way and implemented them efficiently.
- 01
Standardised quote processes for faster, error-free creation
- 02
Transparent pricing through integrated rules and approvals
- 03
System integration & mobile work via Outlook connection and mobile apps
- 04
Data analyses & reporting for sound decision-making and success tracking
- 05
Automation & validations to reduce errors
What the project changed
Introducing the Salesforce Sales Cloud not only brought efficiency gains but also created the foundation for further digitalisation steps.
Efficiency & fewer errors
Efficiency gains through faster, standardised quote processes. Error reduction and cost savings through automation and validated processes.
Transparency & decision quality
More transparency in pricing, projects and sales opportunities. Sound decisions through data-based analyses and uniform reporting.
"Picked up and taken along - that best describes the collaboration with Aviando. From the first vague idea of looking at a system called Salesforce, through the joint development of concepts to maximise the benefits for our business, to a final result that we can take into our ‘wide world’ with full conviction. We would go down this path again with the Aviando team at any time and look forward to a long-term collaboration!"
Leon Rehage Digital Transformation Manager, MC-Bauchemie "With Aviando, we found a partner who understands the realities of our sales organization and translates them into sustainable, practical solutions. Our challenges were captured in a structured way and implemented efficiently. What we particularly value is the combination of methodological expertise, technological know-how, and a highly trusting, personal collaboration. Aviando supports us in embedding Salesforce and AI in a targeted and effective way within the world of MC-Bauchemie. At MC-Bauchemie, we are continuously evolving to achieve the very best for ourselves – and, above all, for our customers. Our ambition is to understand our customers even better and be closer to them than ever before. Because we are, and will remain, the construction chemicals company with the most personal approach. These values and this mindset are shared by Aviando. Personal connection, an equal-footing partnership, and a deep understanding of our requirements define our joint project."
Dominik Schäfer Project Manager Digital Transformation, MC-Bauchemie Content that fits this story
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View industrySounds like a project you want to tackle too?
Thorsten Winkels, co-founder and managing director of Aviando, looks at your sales processes, open requirements and realistic next steps with you. Together you clarify where digitalisation can show impact quickly and what it takes.