Marketing Cloud Next
The focus: standards for campaigns and journeys, measurability and CRM feedback in practice.
Enablement
Training that turns platform knowledge into the ability to deliver
Tools only create impact once your team works confidently with them. Aviando trains marketing teams so processes, standards and measurability work in everyday use. Focus: Marketing Cloud Next, complemented by training for Marketing Cloud Engagement and Account Engagement.
Marketing Cloud Engagement
If needed: journeys, data logic and operations for multi-channel setups.
Account Engagement
If needed: scoring, grading and the clean handover to sales.
Why training matters in the marketing stack
Many B2B teams have good platforms but too little time to use them cleanly. That is when workarounds appear, which damage measurability, make maintenance harder and make campaigns needlessly expensive.
Good training is therefore not just a feature course. It also clarifies how you work as a team: with which standards, which approvals, which templates and which KPIs. That is exactly what makes marketing more plannable and improves the ROI view.
Why it matters
Without enablement, every automation becomes a one-off
When the knowledge is missing in the team, the same patterns keep repeating.
- New journeys take too long because users are unsure.
- Quality fluctuates because standards are missing.
- Errors are noticed late.
Enablement creates independence and makes results provable
Training reduces dependencies and makes sure implementation and marketing ops have lasting effect.
Understanding processes and technical flows makes results explainable.
Our approach
01
Business first, platform second
We do not start with features. We start with your goal.
- Which use cases should get faster?
- Which handovers to sales have to work?
- Which standards do you need for ROI and traceability?
Only then do we translate that into concrete training modules and exercises.
02
Use-case-oriented with templates
So knowledge becomes usable right away, we work with reusable templates per use case. After the training you have not only understood how it works. You have templates that let you put what you learned straight into practice.
Trainings
Marketing Cloud Next (focus)
Marketing Cloud Next is new for many teams. That is exactly why we focus here: a training concept that does not just explain, but transfers your way of working into the platform.
Marketing Cloud Engagement (on demand)
For teams already working with Marketing Cloud Engagement or moving towards it.
Note
The team includes a Salesforce Certified Instructor for Marketing Cloud Engagement.
Marketing Cloud Account Engagement (on demand)
For CRM-near lead nurturing, scoring and clean handovers to sales.
Business outcomes
What this improves
Campaigns are implemented faster because workflows are clear.
Quality rises through standards, checks and templates.
ROI becomes more traceable because measurement logic is used consistently.
Marketing and sales work together better because handovers are clear.
Your team becomes more independent and confident, even with new requirements.
More related content
Marketing Cloud Next
The focus of the training at a glance: what the platform can do and how we set it up.
Learn moreMarketing Operations
Standards, approvals and templates in day-to-day operations: the level a training pays into.
Learn moreMarketing Implementation
Setup and configuration of the platform: the foundation that makes your training hands-on.
Learn more First meeting
Let us clarify which training really moves your team forward
Deni Panknin looks at your use cases, your current maturity and the question of what should run better day to day after the training. You decide together which modules you need, with a focus on Marketing Cloud Next.