Salesforce industries

Salesforce solutions that genuinely understand your industry

Every industry has its own processes, data logic and expectations of customer relationships. Aviando combines Salesforce expertise with experience in manufacturing, consumer goods and professional services. The result is CRM solutions that do not stay abstract, but fit your business model.

Request Salesforce consulting View industry focus areas

Focus area 01 Manufacturing
Focus area 02 Consumer goods
Focus area 03 Professional services

Overview

Industry knowledge makes Salesforce more effective

Salesforce can map many requirements. What is decisive, however, is whether the solution matches the reality of your industry.

In manufacturing, complex products, long sales cycles, after-sales processes and connected supply chains matter. Consumer goods companies need better steering of sales, field force, trade partners and promotions. Service providers have to connect project business, forecasting, customer relationships and resource planning cleanly.

That is exactly why we do not start with standard features. We look at your industry, your workflows and the decisions that have to be made every day.

Focus

Why industry-specific consulting matters

CRM projects rarely fail because of missing features. The problem often lies deeper: processes are thought through too generically, data is not structured enough or users see no clear value.

An industry-specific Salesforce solution takes into account how your company sells, serves, plans, reports and grows. The result is systems that support teams better and make management decisions more reliable.

For that, Aviando brings together business understanding, technical delivery capability and enablement. You get not just a setup, but a foundation that works in everyday use.

Stories

Success stories

Four projects, four starting points - this is what a Salesforce implementation with Aviando looks like in practice.

Forvis Mazars

Sales and compliance processes anchored directly in Salesforce: automated checks, integration of surrounding systems and one central data basis for the professional-services network.

Read the story

Bechem

Customer analysis, solution design and rollout for the lubricants specialist - the full story is coming soon.

Story coming soon

Flexi

An existing Salesforce setup taken further: sales automation, Drive Connect instead of Adobe and documents at one click right from the CRM.

Read the story

MC-Bauchemie

Sales repositioned with the Sales Cloud: standardised quote processes, transparent pricing and uniform reporting in 15 months.

Read the story

"Picked up and taken along - that best describes the collaboration with Aviando.
From the first vague idea of looking at a system called Salesforce, through the joint development of concepts to maximise the benefits for our business, to a final result that we can take into our ‘wide world’ with full conviction.
We would go down this path again with the Aviando team at any time and look forward to a long-term collaboration!"

Leon RehageHead of Sales AT, MC-Bauchemie

In detail

Our industry focus areas

Manufacturing companies often work with complex products, long sales cycles and individual quotes. Sales, service, production and logistics need reliable information so customer relationships stay plannable. Aviando supports manufacturing companies in using Salesforce as a central platform for lead management, opportunity steering, customer service, after-sales and reporting. Integrations with ERP and further systems are factored in early.

Go to the manufacturing page

Consumer goods companies have to bring sales, field force, trade partners, promotions and availability closely together. When current data is missing, delays, missed sales opportunities and uncertain decisions arise. Aviando helps consumer goods teams steer sales processes, store checks, visit planning, trade data and customer information better in Salesforce. That way relationships with the trade and end customers are built up more deliberately.

Go to the consumer goods page

Service companies live on relationships, expertise and reliable planning. At the same time, forecasts, resource deployment, project handovers and customer service are often hard to map cleanly. Aviando develops Salesforce solutions that create more transparency from lead to ongoing care. Sales, delivery, service and management gain a shared view of customers, opportunities, projects and next steps.

Go to the professional services page

Overview

What we bring to industry projects

Process understanding

Every project starts with the question of how your company works. We analyse sales processes, service workflows, handovers, data sources and existing tools before any configuration.

Salesforce delivery

From the requirements we develop a solution that fits your teams. Data model, automation, reporting, permissions and user guidance are built in a way that is understandable on the business side.

Integration

Industry-specific processes rarely end in Salesforce. ERP, the website, document management, finance, project tools or further applications often have to be connected. Aviando ensures robust data flows.

Enablement

A system only has impact once people understand it. That is why we enable admins, key users and business units to use Salesforce confidently and develop it in a controlled way.

Managed services

After go-live we guide optimisation, support and extension. That way your Salesforce setup does not stand still, but grows with new requirements.

Topics

Typical questions

Not every company needs the same scope. We assess which Salesforce products, features and extensions are really relevant.

A lot of important information sits in ERP, project tools or further applications. We develop integration logic that takes your system landscape into account.

Users only work consistently with Salesforce when processes are understandable and the value is visible in everyday work. That is why training and change support are part of delivery.

Agentforce and other AI applications can help when data basis, permissions and use cases fit. We assess where a pragmatic entry point is possible.

Salesforce should not just be introduced, but become effective. That is why we define metrics that make progress, adoption and business outcome visible.

Impact

What improves as a result

Industry-specific Salesforce consulting brings the system and reality closer together. Teams work with processes that reflect their everyday work. Leaders get better data for decisions. IT gains clarity about structure, integrations and operation.

The result is a CRM setup that does not stay on the surface. It supports sales, service, marketing and management exactly where industry-typical complexity arises.

Industry-specific solutions are being adopted in more and more business areas Pioneers Wait-and-see

Source: State of Salesforce 2024. Question: How likely is your company to introduce industry-specific Salesforce solutions in these areas within the next three years? n = 2,000

Sounds like Salesforce consulting that understands your industry?

Thorsten Winkels, co-founder and managing director of Aviando, looks with you at your industry-specific processes, existing systems and sensible next steps. Together you clarify where Salesforce can support you today and which solution fits your business model.

Book a meeting with Thorsten View Salesforce services

Thorsten Winkels

Co-Founder & Managing Director

Implementation

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About us

Salesforce solutions that genuinely understand your industry

Industry knowledge makes Salesforce more effective

Why industry-specific consulting matters